ABOUT STARDE™

STARDE™ is a South African company that manufactures and distributes a revolutionary new hair colour product suitable for application specifically on African hair. The brand came about because of the commitment of three forward thinking individuals and Ketsia Investment Holdings (Pty) Ltd.

Origin of STARDE™

In 2008 two of our company founders, Lindani Dubazana and Thabo Thobejane, both salon owners from Soweto, became increasingly frustrated with the limited range of colours that work on African hair and the time it takes to get colouring done. This inspired the development of a revolutionary new hair product specifically suited for African hair colouring.

Lindani and Thabo approached a local multinational corporation which helped them gain access to a leading pharmacist, who assisted in the research and development of the exceptionally safe and easy to use colour range for African hair.

The first ever product that could achieve colour results in ten minutes using a spray-on application came about. The STARDE™ trademark development gained a tremendous boost when venture capitalist, Lebogang Morule, saw the potential of the revolutionary new colour hair spray application. The year 2011 subsequently, marked the official birth of the new brand name STARDE™.

Company Owners & Investors

  • Ketsia Investment Holdings (Pty) Ltd – venture capital company located in Johannesburg. Click here to view website.
  • Lebogang Morule – Managing Director, credited with the founding of the company and establishment of the brand. He has extensive business process re-engineering experience.
  • Lindani Dubazana – reputable loctician (dreadlocks technician) with over ten years’ hair care industry experience, specialising in colour treatment for ethnic-afro hair.
  • Thabo Muruthani Thobejane – several years’ experience in the hair care market with extensive knowledge in plaiting, synthetic hair planting, and styling. He has in-depth knowledge of chemicals suitable for ethnic hair.

Company Mission

• Creation of a strong, dynamic and innovative international brand that is representative of safe hair colouring products.

• Provision of a pleasant and convenient colouring experience and thus the improvement of colour results and esteem of our customers.

Our Promise

We endeavour to employ the best experts in technology for the research and development of safe, convenient and reliable hair care products to be available through retail outlets.

We are driven by a set of values that ensures the safety of the product and convenience for our customers:

  • Safety – we are committed to the safety of the product for consumers and all stakeholders.
  • Interdependence – we believe in positive co-existence with all and the establishment of a winning formula that impacts favourably on others.
  • Competitiveness – we are committed to act in the best interests of our customers and to ensure that our prices, products, and culture reflect our aim of becoming a leading provider of safe hair care products in South Africa.
  • Integrity & Honesty – we believe in open & honest business operations.
  • Empowerment – we believe in the empowerment of individuals and communities and strive to ensure a positive improvement in the way people live.

Should you wish to receive more information about our products and services, please feel free to contact us directly.

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