In 2008 two of our company founders, Lindani Dubazana and Thabo Thobejane, both salon owners from Soweto, became increasingly frustrated with the limited range of colours that work on African hair and the time it takes to get colouring done. This inspired the development of a revolutionary new hair product specifically suited for African hair colouring.
Lindani and Thabo approached a local multinational corporation which helped them gain access to a leading pharmacist, who assisted in the research and development of the exceptionally safe and easy to use colour range for African hair.
The first ever product that could achieve colour results in ten minutes using a spray-on application came about. The STARDE™ trademark development gained a tremendous boost when venture capitalist, Lebogang Morule, saw the potential of the revolutionary new colour hair spray application. The year 2011 subsequently, marked the official birth of the new brand name STARDE™.